The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.

Why Use CRM
CRM means managing the customers, suppliers and automating the customer communications. A CRM program will allow a business to get more customers, better service, and to measure the customer service quality standards. A CRM program helps in facilitating communication with customers in a number of ways:

1. Provide product information
2. Technical assistance on web sites which are accessible 24/7
3. Make a strategy for each customer based on his expectations & requirements.
4. Allows you to respond to sales calls or complaints faster. (Complaints that are resolved quickly can increase customer satisfaction).
5. Find possible problems quickly.
6. User-friendly system for record customer complaints
7. Provide a fast mechanism for correcting service deficiencies (correct the problem before other customers experience the same dissatisfaction).
8. improve efficiency for managing customer support

Use of Customer Relationship Management software for small and medium enterprises has grown very much in the last few years and now it has become very affordable. There are many types of off-the-shelf CRM solutions available in the market.

Rodoyo can tailor make a CRM solution to meet your exact requirements. We can provide a range of functionality automatically integrated with your customer database and make information accessible anytime anywhere. Rodoyo can help businesses to manage customer’s database efficiently and follow-up the sales leads.

Improve sales effectiveness & pipeline management.

1. It can be deployed very effectively in pre- and post-sales customer support or service, to manage, analyze and report on customer problems.
2. CRM software is a very powerful management tool for all customer communications and interactions; it also manages supplier relations, as well as those of 3rd parties like consultants or inspectors, so the system can link all elements to provide the user with an "end-to-end" view of every business issue.
3. Contact Management - Manage all your accounts contact info in a single database. Unified views of all related information (tasks, leads etc) for each Contact and Account.
4. Activity Tracking/Scheduling- Schedule follow-up activities with prospects. Helps your salespeople keep your pipeline warm and close more sales.
5. Reports- Instantly generate online summaries for key metrics like sales pipeline, sales performance, and outstanding opportunities.
6. File Storage- Get convenient online access to all your important marketing materials and key customer documents stored in your CRM database.
7. Search Engine- Easily search for customer contact info, cases, and any other key info stored in your CRM database.
8. Opportunity Tracking- Track open sales opportunities from start to finish. Keeps sales team organized and provides real-time views of your sales pipeline.
9. Calendar- Daily, Monthly, Weekly, or Yearly View of each users upcoming appointments and activities. Schedule management ensures staff are not mistakenly scheduled for more than one activity in a given time slot.
10. Portal Feature- Integrate all your Web Development Applications with in the interface. Create custom tabs for each application in the navigation menu--easy access to all your web based tools like Project Management Software.
11. Case Tracking- With case tracking, service staff can increase customer satisfaction by always having access to key info about each outstanding customer request. If a staff member assigned to a case is out, another staff member can immediately pick up the case and ensure that customers' needs are met.